Compliance watchpoints
The Law on Protection of Personal Data No. 06/L-082 (in force since February 2019) governs data processing and is designed with EU/GDPR alignment in mind. Use explicit opt-in for marketing and provide an easy opt-out.
How to launch on Chronex360
Use Albanian-first templates (Serbian where relevant) with Facebook/Instagram lead capture feeding automated WhatsApp qualification and agent assignment.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.