Compliance watchpoints
Serbia's Law on Personal Data Protection (2018, in force 2019) is harmonized with GDPR as part of the country's EU accession process. Capture explicit marketing opt-in and honor opt-outs immediately.
How to launch on Chronex360
Use Serbian-first templates and connect Facebook/Instagram acquisition to WhatsApp qualification. Automate first response, assign by region/product and report on conversion.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.