Compliance watchpoints
GDPR plus the Irish Data Protection Act 2018, which gives further effect to the GDPR nationally and established the Data Protection Commission. Use explicit opt-in and clear opt-out handling.
How to launch on Chronex360
English-first templates with Click-to-WhatsApp acquisition perform strongly given very high local WhatsApp usage. Automate qualification, route by product/region and track conversion by campaign.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.