Compliance watchpoints
Moldova's new Law No. 195/2024 on Personal Data Protection (adopted July 2024, entering into force August 2026) will replace the 2011 data protection law and is designed for closer GDPR alignment ahead of EU accession; until then the 2011 law applies. Use explicit opt-in and a clear opt-out for marketing outreach.
How to launch on Chronex360
Use Romanian and Russian-language templates depending on region, with Facebook/Instagram lead capture feeding automated WhatsApp qualification and agent assignment.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.