Compliance watchpoints
Law No. 190/2018 on measures for implementing GDPR (Regulation (EU) 2016/679) supplements GDPR nationally. Capture explicit marketing opt-in and keep an auditable consent trail.
How to launch on Chronex360
Romania's high WhatsApp adoption supports aggressive but compliant lead capture. Use Click-to-WhatsApp ads, Romanian-first templates, automated qualification and agent assignment with conversion reporting.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.