Compliance watchpoints
Liechtenstein is outside the EU but inside the EEA, so GDPR applies via the EEA Agreement (in force since 20 July 2018), implemented nationally through Liechtenstein's Data Protection Act (Datenschutzgesetz, DSG), in force since 1 January 2019. Use explicit opt-in and document consent.
How to launch on Chronex360
Given the very small population and financial/professional-services orientation, use WhatsApp for relationship-driven client service rather than volume lead generation; German-first templates with a formal tone fit local norms.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.