Compliance watchpoints
Act No. 18/2018 Coll. on the Protection of Personal Data implements GDPR nationally. Keep opt-in records for marketing templates and provide a simple, working opt-out.
How to launch on Chronex360
Use Slovak-first templates with Click-to-WhatsApp and Instagram/Facebook lead capture. Automate qualification and route conversations to the right team, then track conversion through Chronex360.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.