Compliance watchpoints
The Law of Ukraine "On Personal Data Protection" No. 2297-VI (2010) is the current framework; a GDPR-aligned reform has been under discussion. Given wartime conditions, keep data minimal, opt-in explicit and cross-border processing arrangements documented.
How to launch on Chronex360
WhatsApp is growing fast but still trails Telegram/Viber, so position it as an additional structured channel rather than a replacement. Use Ukrainian-first templates, automate qualification, and expect to plan around wartime operational disruptions.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.