Compliance watchpoints
San Marino is not an EU/EEA member, so GDPR applies only when targeting EU/EEA residents. Domestically, San Marino Law no. 171 of 21 December 2018 (drawn from GDPR principles) governs personal data processing, overseen by the Garante for the Protection of Confidentiality of Personal Data. Use explicit opt-in and conservative data handling.
How to launch on Chronex360
Given the very small population, use WhatsApp for existing-customer service, local tourism/retail enquiries and appointment-style communication rather than broad lead-generation campaigns.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.