Compliance watchpoints
Switzerland is not in the EU/EEA, so GDPR applies only when targeting EU/EEA residents; domestically, the revised Federal Act on Data Protection (FADP / nFADP), in force since 1 September 2023, governs personal data processing. Use clear opt-in, minimal data collection and prompt opt-out handling.
How to launch on Chronex360
Use canton/language-matched templates and route leads to German-, French- or Italian-speaking agents. Emphasize service-quality messaging and clear consent capture given the market's privacy-conscious buyers.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.