Compliance watchpoints
GDPR plus Germany's strict direct-marketing rules make explicit consent the safest default for WhatsApp promotions. Keep granular consent logs, purpose records and immediate opt-out suppression.
How to launch on Chronex360
Use customer-initiated WhatsApp and consent-led Click-to-WhatsApp. Configure German templates, role-based access, minimal data capture and auditable lead histories.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.