Compliance watchpoints
The Personal Data Protection Act (PDPA) and Personal Data Protection Act Implementation Act (in force since January 2019) supplement GDPR nationally. Capture explicit marketing opt-in and honor opt-outs immediately.
How to launch on Chronex360
Estonia's high digital-services adoption supports fast, automation-heavy WhatsApp rollouts. Use Estonian-first templates, automate qualification, and route qualified leads to agents with conversion tracking.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.