Compliance watchpoints
Law 4624/2019 (on the Greek Data Protection Authority and implementation of GDPR) applies alongside GDPR. Capture clear marketing opt-in and maintain an easy opt-out.
How to launch on Chronex360
Use Greek-first templates and route Facebook/Instagram leads into WhatsApp qualification. Automate FAQs, assign by team/region, and measure conversion through Chronex360.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.