How Chronex360 helps manage your business in Amphoe Kumphawapi
In Amphoe Kumphawapi (Udon Thani, Thailand), businesses use Chronex360 to capture every WhatsApp enquiry as a lead, qualify it automatically, and route it to the right team member without manual data entry.
Thai consumers are known for chat-first shopping, frequently moving from an Instagram or Facebook ad straight into a WhatsApp conversation — often alongside the LINE chats many Thai shoppers also use — and Chronex360 captures that first message and converts it into a qualified lead the moment contact is made. The lead is routed to an agent working in Thai or English, guided through catalog browsing and order confirmation with the responsiveness Thai shoppers expect, and tracked through to courier delivery across Bangkok and the provinces, including cash-on-delivery options common in Thai ecommerce and tourism-adjacent retail. Business-hours-aware routing accounts for high evening and weekend browsing activity, and compliance-aware templates keep promotional messaging appropriate for both retail and hospitality use cases. Multi-agent assignment helps businesses in fashion, beauty, and tourism services manage seasonal demand spikes without dropping leads, while conversion reporting gives owners a clear, data-backed view of how chat-driven interest turns into completed, fulfilled sales.
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping
Lead assignment
Assign leads manually in bulk, or let the assignment service route them by strategy and eligible roles with round-robin per lead source. Every change is stored for response-time and ownership reporting.
- Manual bulk assign
- Round-robin per lead source
- Auto-claim on inbound social replies