Compliance watchpoints
Thailand's Personal Data Protection Act (PDPA) requires clear, specific, informed consent for marketing use of personal data, honors the right to object to direct marketing, and allows consent withdrawal at any time; the regulator issued further draft marketing guidance in mid-2026.
How to launch on Chronex360
Use Thai-first templates with Click-to-WhatsApp and social acquisition, automated qualification, and Chronex360 lead routing by product/region. Keep marketing and utility templates clearly separated to manage PDPA consent obligations and Meta category costs.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.