Compliance watchpoints
Armenia's Law on the Protection of Personal Data (No. 49-ZR, 2015) governs data collection and processing by state bodies, legal entities and individuals, with the Personal Data Protection Agency overseeing enforcement and violations carrying penalties of up to 500 times the minimum wage. Use documented consent for marketing messaging and monitor the pending cybersecurity law for additional requirements.
How to launch on Chronex360
Use Armenian/Russian bilingual templates and connect Facebook/Instagram acquisition to automated WhatsApp qualification. Keep consent and processing records auditable given active regulatory oversight from the Personal Data Protection Agency.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.