Compliance watchpoints
Georgia's Law on Personal Data Protection (adopted June 2023, in force since June 2024) requires the data subject's written consent for direct marketing, a clear right to withdraw it, and processing to stop within 7 working days of an opt-out request; the law is explicitly aligned with GDPR principles. Build opt-in capture and fast opt-out handling into every campaign.
How to launch on Chronex360
Use Georgian-first templates with Russian/English variants for international-facing businesses. Capture written-form consent evidence per the 2023 law and route Facebook/Instagram demand into automated WhatsApp qualification and agent handoff.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.