Compliance watchpoints
Cambodia's Law on Personal Data Protection (LPDP) was released in draft form on 23 July 2025 and, modeled partly on the EU GDPR, is expected to take effect after a two-year implementation period; until it is fully in force, use conservative opt-in and minimal-retention practices.
How to launch on Chronex360
Use explicit opt-in, clear business identity and a conservative consent standard ahead of the LPDP taking full effect. Combine WhatsApp with Facebook/Telegram-sourced leads in Chronex360 for unified qualification and reporting.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.