Compliance watchpoints
China's Personal Information Protection Law (PIPL) governs any processing of mainland Chinese residents' data, including strict cross-border transfer rules, regardless of which messaging channel is used.
How to launch on Chronex360
Do not plan WhatsApp as a primary China channel. Where there is a genuine use case (diaspora, outbound sales to buyers already on WhatsApp, or travelers), treat it as a secondary channel alongside WeChat, which is the actual dominant platform for mainland engagement.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.