Compliance watchpoints
Bhutan's Information, Communications and Media Act (2018) provides only a minimal, general framework touching personal data, and the country has no dedicated data-protection law or authority yet. Use a conservative opt-in and opt-out standard for any promotional WhatsApp messaging in the absence of specific marketing rules.
How to launch on Chronex360
A single WhatsApp number can realistically cover most inbound demand for a small business here. Focus on English/Dzongkha bilingual templates, automated FAQ handling and simple lead assignment rather than heavy segmentation.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.