How Chronex360 helps manage your business in Rosario
Chronex360 brings the same WhatsApp Business API onboarding and lead-management workflow used across Colonia Department to businesses in Rosario.
In Uruguay, a lead commonly starts with a message sent after a Click-to-WhatsApp ad or an Instagram DM asking about a product or service, and buyers expect a considered, prompt reply rather than a generic auto-response. Chronex360 captures that inquiry the moment it arrives, qualifies it, and routes it to an available agent based on business hours, supporting ecommerce, retail, and services businesses that need to stay responsive without over-staffing. From there, Chronex360 follows the lead through quoting and order confirmation to delivery, aligning with the WhatsApp-coordinated delivery scheduling that many Uruguayan businesses use to confirm timing directly with the customer. Spanish-language templates, in-chat catalog sharing, and compliance-aware messaging around consent and frequency keep communication consistent at any scale. Because agent assignment balances workload automatically and conversion reporting is tied to each lead source, managers get a transparent view of what is actually converting, not just how many messages came in.
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping
Lead assignment
Assign leads manually in bulk, or let the assignment service route them by strategy and eligible roles with round-robin per lead source. Every change is stored for response-time and ownership reporting.
- Manual bulk assign
- Round-robin per lead source
- Auto-claim on inbound social replies