Compliance watchpoints
Uruguay's Law No. 18.331 on the Protection of Personal Data (2008), overseen by the URCDP regulator, requires informed consent, purpose limitation and registration of databases, and has been reinforced by later amendments covering breach notification and privacy-by-design obligations. Uruguay also holds EU adequacy status, reflecting a comparatively mature enforcement regime — obtain and document clear WhatsApp marketing opt-in and register applicable databases where required.
How to launch on Chronex360
Given Uruguay's more mature privacy regime, build consent capture and database-registration awareness into the launch from the start; otherwise the standard flow applies — Facebook/Instagram acquisition into WhatsApp qualification, agent assignment and Chronex360 conversion tracking.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.