Compliance watchpoints
Chile's current Law No. 19.628 on the Protection of Private Life governs personal-data handling and remains in force through November 2026. A comprehensive reform, Law No. 21.719, was enacted in December 2024, creates a dedicated data-protection authority (with penalties of up to 20,000 UTM) and enters into full force on 1 December 2026 — businesses should plan WhatsApp opt-in, records and retention practices around the incoming stricter regime now.
How to launch on Chronex360
Chile's very high internet and WhatsApp penetration supports a WhatsApp-first funnel: connect Meta ad and Instagram/Facebook inbound messages to Chronex360, automate qualification in Spanish, and prepare consent-logging workflows ahead of Law 21.719 taking effect in December 2026.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.