Compliance watchpoints
Costa Rica's Law No. 8968 (Protection of the Person with Regard to the Processing of Personal Data), enforced by PRODHAB, requires informed consent before collecting personal data and grants rights to know, rectify and object to processing. Keep opt-in and opt-out records for WhatsApp marketing campaigns.
How to launch on Chronex360
High internet and WhatsApp penetration make Costa Rica a strong fit for Click-to-WhatsApp acquisition. Use Spanish templates, automated qualification and campaign-level lead tagging with conversion reporting.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.