Compliance watchpoints
Cuba does not have a comprehensive personal-data-protection framework comparable to other markets in this guide, and US sanctions restrict which commercial platforms, payment processors and cloud/communications tools can legally operate with or serve Cuban businesses.
How to launch on Chronex360
Treat Cuba as a special case: verify sanctions compliance and platform availability before committing budget, expect intermittent connectivity to affect delivery and response times, and avoid assuming the same lead-volume economics used elsewhere in the region.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.