Compliance watchpoints
The Dominican Republic's Law No. 172-13 (Comprehensive Protection of Personal Data) requires lawful handling of personal data held in files, registries and databases, with the Superintendency of Banks overseeing credit-related data specifically. Use documented opt-in for WhatsApp marketing and honor opt-out requests.
How to launch on Chronex360
Use Spanish templates and Click-to-WhatsApp acquisition from Facebook/Instagram. Automate qualification, assign leads by region/product and track conversion.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.