Compliance watchpoints
El Salvador's Law for the Protection of Personal Data (Legislative Decree No. 144, approved November 2024) establishes informed consent, transparency and data-minimization principles along with ARCO-POL data-subject rights, overseen by the State Cybersecurity Agency (ACE). Document consent for WhatsApp marketing and honor opt-outs.
How to launch on Chronex360
Use Spanish templates and automated qualification for social-sourced leads. As El Salvador's new data protection law is recent, keep opt-in records especially well documented while enforcement practice matures.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.