Compliance watchpoints
Jamaica's Data Protection Act, 2020, enforced by the Information Commissioner, requires consent for processing personal data (written consent for sensitive data) and specifically requires consent for direct marketing, with a right to object. Keep documented opt-in and honor opt-out promptly.
How to launch on Chronex360
Use English-language templates and Click-to-WhatsApp acquisition from Facebook/Instagram. Automate qualification and route leads to agents with follow-up scheduling and conversion tracking.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.