How Chronex360 helps manage your business in Simpang Empat
For companies based in Simpang Empat, Chronex360 connects WhatsApp Business API to a full lead workflow: capture, qualification, assignment, scheduled follow-up and conversion reporting.
Malaysian buyers frequently move between Instagram, Facebook Messenger, and WhatsApp before settling on a purchase, and Chronex360 unifies that fragmented journey by capturing every first touch as a single tracked lead regardless of which channel it started on. The lead is then qualified, assigned to an agent by language preference (Bahasa Malaysia, English, or Mandarin) and product category, and carried through catalog sharing and order confirmation before handoff to courier-based delivery that serves both Peninsular and East Malaysia. Business-hours-aware routing accounts for regional differences across Sabah, Sarawak, and the peninsula, while compliance-aware templates keep promotional messaging aligned with WhatsApp commerce policy. Multi-agent assignment is particularly useful for multi-brand retailers and service businesses running simultaneous campaigns, and consolidated reporting shows management exactly which channel and agent combination is converting inquiries into fulfilled orders, giving Malaysian SMEs the kind of pipeline visibility previously reserved for larger enterprises.
Orders board
Orders hold line items with product, quantity, selling price and a per-line discount, plus buyer and shipping details and campaign or employee attribution. Status cards, an amount filter and a drag Kanban keep the pipeline visible; Confirm moves a proforma to processing.
- Line-item orders with per-line discounts
- Status cards and drag Kanban
- Confirm, delete and Excel export
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping