Compliance watchpoints
Paraguay's Law No. 6534/2020 protects credit-related personal data specifically (via authorized credit-bureau reporting) and is not a general data-protection law covering ordinary marketing or customer data. In the absence of a comprehensive privacy statute, use a conservative standard for WhatsApp outreach: explicit opt-in, clear business identification, an easy opt-out and minimal data retention.
How to launch on Chronex360
Route Facebook/Instagram demand into a WhatsApp qualification flow in Spanish, assign leads to agents, and use Chronex360 to track follow-up and conversion — keeping consent records well documented even though no general privacy law currently mandates it.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.