Compliance watchpoints
Peru's Ley de Protección de Datos Personales (Law No. 29733), in force since 2011 and most recently updated by regulation in March 2024 (Supreme Decree No. 016-2024-JUS), requires valid prior consent for data processing and registration of personal-data banks. Obtain and document explicit opt-in for WhatsApp marketing and honour opt-out and data-subject requests promptly.
How to launch on Chronex360
Peru's strong WhatsApp adoption supports lead capture from Meta ads and Instagram/Facebook DMs straight into WhatsApp qualification. Use Chronex360 to segment by region (metropolitan Lima vs. other regions), automate first-response qualification, and track conversion by campaign.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.