Compliance watchpoints
Saint Lucia's Data Protection Act (Cap. 8:18) was partially brought into force in 2023 and requires purpose limitation, data-minimization, accuracy and security safeguards, applying to any organization processing the personal data of individuals in Saint Lucia regardless of where the organization is located.
How to launch on Chronex360
Use English-language templates focused on tourism/retail use cases. Automate qualification for social-sourced leads and confirm which sections of the Data Protection Act are currently in force before large campaigns.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.