Compliance watchpoints
TCPA, state telemarketing rules and state privacy laws can apply. Promotional messaging often warrants prior express written consent; maintain evidence of opt-in and stop immediately on opt-out.
How to launch on Chronex360
Use Click-to-WhatsApp ads and customer-initiated conversations as primary acquisition. Segment by state/campaign, synchronize Instagram/Facebook messages, and use qualification plus agent handoff.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.