Compliance watchpoints
Canada's Anti-Spam Legislation (CASL) requires express or implied consent, clear sender identification and a working unsubscribe/opt-out mechanism for commercial electronic messages, while PIPEDA governs collection, use and disclosure of personal information more broadly (with Quebec's Law 25 imposing added obligations there). Capture and timestamp explicit opt-in before sending marketing templates, and honour opt-out requests promptly.
How to launch on Chronex360
Treat WhatsApp as a permission-based retargeting and service channel rather than cold outreach: prioritize Click-to-WhatsApp ads and existing-customer opt-ins, offer English and French templates, and use Chronex360 to log consent source, route bilingual conversations and report conversion by campaign.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.