Compliance watchpoints
Ecuador's Ley Orgánica de Protección de Datos Personales (LOPDP), in force since 2021 with its General Regulation added in November 2023, is being actively enforced by the Superintendence of Personal Data Protection (SPDP), which has already issued six-figure USD fines against other organizations for non-compliance. Obtain documented consent before sending WhatsApp marketing, and keep purpose, retention and cross-border transfer practices defensible.
How to launch on Chronex360
Connect Facebook/Instagram acquisition to a WhatsApp-first funnel with Spanish-language qualification flows, automated FAQ handling and agent assignment, and build consent logging into Chronex360 from day one given active LOPDP enforcement.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.