Compliance watchpoints
Panama's Law 81 of 2019 (Personal Data Protection Law), in force since March 2021 and enforced by ANTAI, requires prior informed consent for processing personal data and gives data subjects the right to object to marketing use of their data. Capture and document clear WhatsApp marketing opt-in and honor opt-out requests.
How to launch on Chronex360
Use Spanish-language templates and Click-to-WhatsApp acquisition from Facebook/Instagram. Automate first-response qualification, assign leads by product/region and track follow-up adherence and conversion.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.