Compliance watchpoints
Hong Kong PDPO has specific direct-marketing provisions. Obtain the required consent/indication of no objection before using personal data for direct marketing and honor opt-outs.
How to launch on Chronex360
Use bilingual onboarding and service templates. Connect social enquiries to a single lead record, then trigger reminders, product links or appointments from Chronex360.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.