Compliance watchpoints
DPDP Act 2023 and applicable telecom/direct-marketing rules. Capture a clear WhatsApp marketing opt-in, retain source/time evidence, provide an easy opt-out, and avoid purchased contact lists.
How to launch on Chronex360
High-volume lead capture from Click-to-WhatsApp ads, Instagram and Facebook is a strong fit. Create separate lead sources by campaign/region, use round-robin assignment, local-language templates, follow-up schedules and conversion reporting.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.