Compliance watchpoints
Japan's Act on the Protection of Personal Information (APPI) requires informed, opt-in consent for personal data use, and the Act on Regulation of Transmission of Specified Electronic Mail requires informed opt-in consent before sending marketing messages.
How to launch on Chronex360
Position WhatsApp for inbound tourism, international trade and cross-border customer service rather than mass domestic consumer marketing. Plan an SMS or LINE fallback for the large share of local contacts who are not reachable on WhatsApp, and use Chronex360 to route by language and channel.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.