Compliance watchpoints
Kazakhstan's Law No. 94-V "On Personal Data and Its Protection" (2013) requires the data subject's consent for processing personal data for targeted advertising and other electronic marketing, alongside the Law on Advertising, which restricts unsolicited commercial electronic communications. Capture explicit, revocable consent for promotional WhatsApp messaging.
How to launch on Chronex360
Use Kazakh/Russian bilingual templates and treat WhatsApp as the primary conversational-commerce channel given its high local adoption. Route Facebook/Instagram leads into automated qualification and agent assignment with clear consent capture at first contact.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.