Compliance watchpoints
Mongolia's Law on Protection of Personal Data (effective 1 May 2022) requires data controllers to obtain the data subject's written consent before collecting or using personal data absent another legal basis; a 2026 UN Special Rapporteur review noted enforcement is still maturing, so conservative consent practices are advisable.
How to launch on Chronex360
Use written, documented opt-in for marketing outreach given the consent standard in Mongolian law. Start with a focused pilot (e.g., Ulaanbaatar-based customers) and expand routing/reporting in Chronex360 as volume grows.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.