Compliance watchpoints
Oman's Personal Data Protection Law (Royal Decree No. 6/2022) requires the data controller to obtain the data subject's express written consent before sending advertising or marketing material of a commercial nature. Capture and retain documented written marketing opt-in before sending promotional WhatsApp templates.
How to launch on Chronex360
Use Arabic-first templates with English fallback, and route Click-to-WhatsApp/social leads into qualification and follow-up. Build written-consent capture into the lead-intake flow given the law's explicit-consent requirement for marketing.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.