Compliance watchpoints
The Data Privacy Act of 2012 and National Privacy Commission guidance make notice, purpose limitation and consent important. Keep auditable opt-in and opt-out records for campaigns.
How to launch on Chronex360
Capture leads from Facebook and Instagram into a WhatsApp-first funnel. Use Chronex360 tags for source/campaign, automated FAQ/qualification flows, agent assignment and scheduled follow-ups.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.