Compliance watchpoints
South Korea's Personal Information Protection Act (PIPA) requires separate, explicit opt-in consent specifically for marketing/sales solicitation (Article 22), distinct from other consents.
How to launch on Chronex360
Use WhatsApp for inbound international enquiries, B2B trade and travel-related service rather than mass domestic outreach — most local consumer volume should route through KakaoTalk instead. Use Chronex360 to keep both channels in one lead timeline with consistent qualification and reporting.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.