Compliance watchpoints
Sri Lanka's Personal Data Protection Act No. 9 of 2022, enforced by the Data Protection Authority established in 2023, requires consent and a clear opt-out for electronic direct-marketing messages, with penalties for non-compliance. Capture and retain marketing opt-in evidence per campaign.
How to launch on Chronex360
Use Sinhala/Tamil/English templates by region, with Facebook and Instagram as the primary acquisition channels feeding WhatsApp qualification. Keep consent records and opt-out handling aligned with PDPA requirements from day one.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.