Compliance watchpoints
Vietnam's Decree No. 13/2023/ND-CP on personal data protection (in effect since 1 July 2023, and superseded by a new national Personal Data Protection Law effective 1 January 2026) requires informed, opt-in consent before using personal data for marketing, with clear disclosure of content, method and frequency.
How to launch on Chronex360
Use WhatsApp for export/B2B buyers and internationally-facing customer service, with Zalo and Messenger as the primary domestic consumer channels. Route qualified leads from all channels into Chronex360 for consistent follow-up and reporting.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.