Compliance watchpoints
Israel's Privacy Protection Law, as updated by Amendment No. 13 (approved August 2024, most provisions effective August 2025), requires explicit, informed and granular consent for marketing and direct-marketing databases above a size threshold to register with the Privacy Protection Authority. Use clear, unbundled opt-in for promotional WhatsApp messaging and keep opt-out simple.
How to launch on Chronex360
Given near-universal daily WhatsApp use, prioritize service and retention conversations alongside permission-based acquisition. Use Hebrew/Arabic/English templates, document consent sources for Amendment 13 compliance, and route leads by region or business unit.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.