Compliance watchpoints
Lebanon's Law No. 81 on Electronic Transactions and Personal Data (enacted 10 October 2018, in force from 31 March 2019) covers lawful processing, consent, purpose limitation and breach notification, but observers note it is not a comprehensive GDPR-equivalent framework. Use explicit marketing consent and clear opt-out as a conservative baseline.
How to launch on Chronex360
Use trilingual (Arabic/French/English) templates, social lead capture and automated qualification. Given ongoing economic and infrastructure volatility, build in fallback follow-up windows rather than assuming uninterrupted connectivity.
Recommended social-to-WhatsApp growth flow
Meta ad / Instagram DM / Facebook message → Chronex360 lead source → WhatsApp qualification → agent assignment → task or schedule → proposal/catalogue/order → follow-up → conversion reporting. Use Marketing templates only for opted-in promotional outreach; use Utility for requested/transaction-triggered updates; use Service replies when the customer starts the conversation.
What to track
Lead volume by source, opt-in rate, first-response time, qualified-lead rate, agent follow-up adherence, template delivery/reply rate, conversion rate, order/revenue attribution where applicable, and opt-out/blocked rate.